We’re a Whole of Life Leadership Company
Our purpose is to help you to be the Best Possible Leader, so you can better enable success & wellbeing
How we do itHow we help you to be the Best Possible Leader (BPL)
Through our BPL Cycle , BPL Capabilities Analytics Framework and Blended Services, we help you to be the Best Possible Leader you can be.
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How we can support you
Living in VUCA times
There are endless opportunities in life when you take control and think differently.
We are living in VUCA (volatile, uncertain, complex and ambiguous) times, what feels like unprecedented change and an unrelenting pace of life. Many people, leaders, organisations and governments are struggling.
However, there are many opportunities for you to thrive in and shape this environment, and design & build the future, when you take control, think differently and self-manage.

Blockers that can stop us from reaching our potential and living life to the full
Personal & External ConstraintsTM
In life, there can be many factors that get in the way of each of us reaching our potential and living the fullest and most satisfying life possible. We call them Personal & External Constraints. View some examples. If we don’t find ways to address or circumvent them, we can limit our potential in life & career.

Unintentional Poor LeadershipTM
We all strive to do our best and be happy. Unfortunately, we can all too easily suffer from what we call ‘Unintentional Poor Leadership’, which can be leadership of ourselves, others and organisations. View some examples. Unintentional Poor Leadership has a great ability to hide itself from the person in question. If left unchecked, it can derail us.

In order to thrive, we need to identify and use our Personal & External EnablersTM (factors that enable us to achieve success & wellbeing), address our Personal & External ConstraintsTM and limit Unintentional Poor LeadershipTM. This is what our services help you do.
Increasing your success & wellbeing
We’re focused on your success & wellbeing.
From evidence-based research and our work with super-successful Directors, Military Generals and Olympic Champions we have analysed what it takes to be super-successful and have wellbeing and crunched the analysis down into a framework.
Success & wellbeing are very personal and there is no ‘one secret formula’ or just ‘one thing’ that will help you achieve them. However, there are common elements and these are included in our framework and services.

The Best Possible Leader you can be
Our purpose is to help you to be the Best Possible Leader you can be.
All our services are built around this mission. They help you to:
- Define the success & wellbeing you would like, and are willing and able to work towards
- Identify and manage your Personal & External EnablersTM to help you achieve your success & wellbeing
- Identify and address/circumvent your Personal & External ConstraintsTM that could get in the way of your success & wellbeing, and limit any Unintentional Poor LeadershipTM

Who our services are for
We are a company built around helping our customers to be the Best Possible Leaders of themselves, others, organisations and the wider community.
We work with lots of different people who do lots of varied things in life & Career – CEOs, Olympians, organisational leaders, managers, professionals, self-employed, students, and parents.
People who engage with us don’t want an ordinary life, they want an extraordinary life for themselves and others. They want to get the most out of life, and be effective at managing their success & wellbeing in the good and tough times.

Our services
All our services are centred around helping you to be the Best Possible Leader, so you can achieve your success & wellbeing, and help your stakeholders achieve theirs.
Life & Career Strategy
Our strategy services help you to define the success & wellbeing you want, and how you want to contribute to the success & wellbeing of others, your organisation and the wider community in your different roles.
Understanding & Managing Yourself
We can help you to develop heightened self-awareness and valuable self-management skills, which aid you to achieve your success & wellbeing and contribute to that of others.
Tailored Coaching
We offer tailored coaching to help you with specific areas in your life & career in order to better achieve success & wellbeing.
Success & Wellbeing Accelerators
Learn and develop key skills that can help accelerate your success & wellbeing.
We are focused on you
We give you personalised attention; we are here for you.
Our agenda is to help you define what success is for you, challenge you about how willing you are to put in the effort, and support you whilst you make the right effort on the right actions.
We can help you to get the most from your employment, education and personal life.
As things change in your personal and professional life, we are always there for you.

Is maximy for you?
Our customers
Who they are
Our customers want to live the fullest and most satisfying lives possible. They range from people at school to those in their later years. They are from countries all across the world and come from many different backgrounds. They share a passion for life and wanting to make a difference. They believe in and value lifelong learning, kindness, diversity, respect, ethics, innovation, collaboration and giving back.
They are ambitious and deliver massive value
They have big audacious goals for their personal lives and careers. Many want to lead the worlds' top organisations and governments; some are. Some want to and some are building start-ups to tackle some of the world's big problems. Many others want to get to the top of their game – be it in the world of sports, music, film, and more. For others, they want to be the best they can be in the different roles they play at home and work. They constantly find solutions to problems and add vast amounts of value to organisations and society. People want them on their team and in their lives! It’s not all about work, they want to make sure they live each aspect of their life to the full, but they know there will be personal sacrifices in order to achieve some of their goals.
They 'walk the talk'
They strive to improve their lives and the lives of those around them - locally, nationally and globally. They are incredible role models.
They invest in themselves and others
They want to make sure they are equipped with the most up-to-date capabilities, skills and knowledge by investing in themselves. They don’t just rely on others investing in them. They are continuously learning and developing, and practising their skills in new and innovative ways. They surround themselves with the best people to help them improve each aspect of their lives. They always do what they can to help develop others. They really want to create the best version of themselves.
They achieve amazing things
They take total control of their lives and achieve amazing things. They don’t mind failing because it’s part of the course. They develop their resilience to help them bounce back from failures and setbacks. They know their success and happiness is their responsibility and no one else's.
Why they’re with maximy
maximy provides them with the information, tools and coaching to be the Best Possible Leaders they can be. This helps them to more effectively achieve their goals. They also rely on maximy to support them when things aren't going so well and when they are at crossroads. maximy helps them to be the best they can be and to live the fullest and most satisfying lives possible.
Combined expertise
maximy is a new company, but it’s combined with Human Systems (business psychologists) Ltd, which has over 25 years of experience in leadership development. We also have over 500 highly qualified independent coaches.
3 global awards
Created and delivered over 8,000 leadership workshops
Created and led over 1,000 Assessment and Development Centres
Over 500,000 coaching hours of experience
120 books and 100s of academic articles
Getting the most out of life
Our services are totally focused on your success and wellbeing.
The whole point is that you are more likely to end up where you want to, that you have enjoyed the journey, that you’ve helped the people you’ve met, brought up, socialised with and managed, and that you’ve left the world in a better place than you found it.

maximy your life
You’ve got one shot at life. maximy it!
Examples of Personal & External Constraints
Examples of them include: not having the necessary skills and knowledge, lack of funds to invest in ourselves, self-limiting beliefs, low self-confidence, being around people who don’t support us, lack of promotional opportunities, etc.
Examples of Unintentional Poor Leadership
Examples include: cognitive biases and thinking errors; unchecked beliefs and assumptions; hubris; lack of self-regulation; neglecting our emotional, mental and physical health; cognitive overload; engaging in wilful blindness; becoming victims of groupthink; fearing ‘career-limiting moves’; having reactionary mindsets; not walking the talk; and not speaking truth to power.
Am I being the best possible leader of myself, others, my organisation and the wider community?
- Have I clearly defined what success & wellbeing mean to me, and how I want to contribute to the success & wellbeing of others, my organisation and the wider community?
- Am I doing the most effective things to enable my success & wellbeing, and support the success & wellbeing of others, my organisation, and the wider community?
- Where might I be unintentionally / unconsciously constraining the success & wellbeing of myself, others, my organisation and the wider community?
- What do I need to start doing, stop doing and keep doing?
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