We’re a Whole-of-Life Leadership Company

Our purpose is to help you to be the Best Possible Leader, so you can better enable success, wellbeing and positive impact

How we do it

Watch our video to discover what we do and offer

Everything we do is about helping you to better enable success, wellbeing & positive impact through your different roles in life. We do this through coaching, analytics, content, tutoring and technology.

Our driving belief

Leadership is the world’s biggest challenge and opportunity

Prosperity and positive progress depend on the competence of leaders at all levels.

The importance of leadership can’t be overstated. Leadership is about sustainability or extinction; wellbeing or suffering; equality or inequality; thriving or starving; respect or hatred; and life or death!

It’s up to each of us to invest in our leadership capabilities, so we can better contribute to our success, wellbeing & positive impact, and that of our stakeholders, the wider community and the planet in our different roles.

Living in VUCA times

The big challenge we all face

We all have ‘iceberg views’ of ourselves, others, organisations and the wider community & planet.

The amount that is seen below the waterline depends on our levels of internal and external awareness and understanding.

Our ‘iceberg’ views make it hard to improve our own and collective leadership, and to see the impact of our actions.


Our purpose

To support people, at all levels, to be the Best Possible Leaders they can be…

...so that they can better enable success, wellbeing & positive impact.


...a 'Leader' is a person who effectively enables and contributes to the success, wellbeing & positive impact of self, others, organisations, and the wider community & planet.

...and 'Best Possible' is about doing all that is possible and maximising what is available.

Person finishing

We are all leaders

Throughout our lives, we all have and take on lots of different roles.

Leadership (enabling success, wellbeing & positive impact) takes place through our different roles in our personal and work lives – formally and informally.

Person finishing

What being the Best Possible Leader is all about

It’s thinking about and actioning ways to better enable success, wellbeing & positive impact through our different roles.

It involves:


Increasing our understanding of what success, wellbeing & positive impact mean to us and our different stakeholders. Which includes, better defining the future and world we and our stakeholders want to build, shape and contribute towards.


Increasing awareness of and leveraging the enablers to achieve our desired success, wellbeing & positive impact, and aiding our stakeholders to achieve theirs.


Increasing visuality of and addressing constraints that get in the way of achieving. Plus, being able to identify and address common human frailties and phenomena that can unintentionally lead to poor leadership and derail us.


Being the Best Possible Leader integrates with lots of different leadership and role-specific models

The Best Possible Leader concept has been designed to integrate with lots of different leadership and role/task-specific models.

The concept looks at the whole person – across our different roles & tasks in our work and personal lives.

When we think about whether we are being the Best Possible Leaders we can be, we can look at different leadership and role/task-specific competency models, including our employers’.


Our services

We support you to be the Best Possible Leader you can be in two main ways:

What are services ultimately do

Our services aid you to do two main things over the course of your life:

  • Increase the visibility, understanding and clarity (objectivity) of your leadership – how well you are enabling and contributing to success, wellbeing & positive impact in your different roles.
  • Identify, decide on and carry out actions to better enable and contribute to success, wellbeing & positive impact.

Which aid you…

To have greater control of your own success, wellbeing & positive impact…

…and make a greater contribution to the success, wellbeing & positive impact of your loved ones, friends, colleagues, organisations, communities and the planet, in your different roles.


Who are services are for

Our ambition is to make leadership development highly visible and accessible.

Our services help you to better enable success, wellbeing & positive impact in all your different roles.

So, whether you are a student, parent, employee, self-employed, boss, investor, CEO or president, our services can support you.

Living in VUCA times

Our customers

Who they are

Our customers want to live the fullest and most satisfying lives possible. They range from people at school to those in their later years. They are from countries all across the world and come from many different backgrounds. They share a passion for life and wanting to make a difference. They believe in and value lifelong learning, kindness, diversity, respect, ethics, innovation, collaboration and giving back.

They are ambitious and deliver massive value

They have big audacious goals for their personal lives and careers. Many want to lead the worlds' top organisations and governments; some are. Some want to and some are building start-ups to tackle some of the world's big problems. Many others want to get to the top of their game – be it in the world of sports, music, film, and more. For others, they want to be the best they can be in the different roles they play at home and work. They constantly find solutions to problems and add vast amounts of value to organisations and society. People want them on their team and in their lives! It’s not all about work, they want to make sure they live each aspect of their life to the full, but they know there will be personal sacrifices in order to achieve some of their goals.

They 'walk the talk'

They strive to improve their lives and the lives of those around them - locally, nationally and globally. They are incredible role models.

They invest in themselves and others

They want to make sure they are equipped with the most up-to-date capabilities, skills and knowledge by investing in themselves. They don’t just rely on others investing in them. They are continuously learning and developing, and practising their skills in new and innovative ways. They surround themselves with the best people to help them improve each aspect of their lives. They always do what they can to help develop others. They really want to create the best version of themselves.

They achieve amazing things

They take total control of their lives and achieve amazing things. They don’t mind failing because it’s part of the course. They develop their resilience to help them bounce back from failures and setbacks. They know their success and happiness is their responsibility and no one else's.

Why they’re with maximy

Maximy provides them with the information, tools and coaching to be the Best Possible Leaders they can be. This helps them to more effectively achieve their goals. They also rely on Maximy to support them when things aren't going so well and when they are at crossroads. Maximy helps them to be the best they can be and to live the fullest and most satisfying lives possible.

Combined expertise

Maximy is a young company, but it’s combined with Human Systems (business psychologists) Ltd, which has over 25 years of experience in leadership development. We have a network of over 500 highly qualified independent coaches.

3 global awards

Created and delivered over 8,000 leadership workshops

Created and led over 1,000 Assessment and Development Centres

Over 500,000 coaching hours of experience

120 books and 100s of academic articles

Getting the most out of life

Our services are totally focused on your success, wellbeing & positive impact.

The whole point is that you are more likely to end up where you want to, that you have enjoyed the journey, that you’ve helped the people you’ve met, brought up, socialised with and managed, and that you’ve left the world in a better place than you found it.

Getting the most out of life

Maximy your life

You’ve got one shot at life. Maximy it!

Examples of Personal & External Constraints

Examples of them include: not having the necessary skills and knowledge, lack of funds to invest in ourselves, self-limiting beliefs, low self-confidence, being around people who don’t support us, lack of promotional opportunities, etc.

Examples of Unintentional Poor Leadership

Examples include: cognitive biases and thinking errors; unchecked beliefs and assumptions; hubris; lack of self-regulation; neglecting our emotional, mental and physical health; cognitive overload; engaging in wilful blindness; becoming victims of groupthink; fearing ‘career-limiting moves’; having reactionary mindsets; not walking the talk; and not speaking truth to power.

  • Have I clearly defined what success & wellbeing mean to me, and how I want to contribute to the success & wellbeing of others, my organisation and the wider community?
  • Am I doing the most effective things to enable my success & wellbeing, and support the success & wellbeing of others, my organisation, and the wider community?
  • Where might I be unintentionally / unconsciously constraining the success & wellbeing of myself, others, my organisation and the wider community?
  • What do I need to start doing, stop doing and keep doing?