Who we are

We are a Life & Career Leadership Company. We help individuals and organisations to define and realise their success & wellbeing.

Our story

The idea of maximy was devised by Deborah Tom and Rob Frost in April 2015. They both noticed that many people weren’t realising their potential and many leaders were unintentionally falling prey to common human frailties, which were costly to individuals, organisations and the wider community. Calling upon their combined experience and expertise, they devised a way of making top leadership training more accessible, so that individuals would be more likely to achieve success & wellbeing and help others achieve theirs, in a moral and sustainable way.

In February 2016, Deborah and Rob began working on the company full-time and through using evidence-based research from multiple fields and their own research and expertise they built the framework, content and tools of the company’s services. The company launched in June 2018.

Our purpose and mission

For individuals

Our purpose is to help you live the most satisfying life possible and to shape the world with your unique talents.

Our mission is to help you become the best possible leader of your life & career, so that you can achieve your success & wellbeing, and help others achieve theirs.

For organisations

Our purpose is to help you achieve, be a place where people flourish, and make a positive contribution to society.

Our mission is to help you develop the best possible leaders at all levels of your organisation so that you, individuals, teams and the wider community thrive and prosper, today and tomorrow.

Our values

First and foremost, when we engage with a customer, we care. We care about our customers’ success and wellbeing.

Our ethos is to "walk our talk" on our values of C.A.R.E.


We dare to be different, edgy even, to get people engaged, motivated, inspired.


We are thought leaders, have a wealth of experience, have academic rigour and are involved with professional associations so that you can make informed decisions.


We stay on the case until we reach the results you want.


We are good to work with, people enjoy being with us. Clients feel more focused, confident & committed after working with us.