How we can help you
Our purpose
We want to help you to be the Best Possible Leader you can be…
…where a ‘Leader’ is a person who effectively enables success & wellbeing for self, others, organisations and the wider community…
…and ‘Best Possible’ is about maximising what is available to them.
The world’s biggest challenge and opportunity

At maximy, we believe that leadership is the world’s biggest challenge and opportunity that we all have a role to play in addressing.
Prosperity and positive progress depend on the competence of leaders at all levels.
The importance of leadership can’t be overstated. Leadership is about sustainability or extinction; wellbeing or suffering; equality or inequality; thriving or starving; respect or hatred; and life or death!
It’s up to each of us to invest in our leadership capabilities, so we can better contribute to our success & wellbeing, and that of our stakeholders, the wider community and the planet in our different roles.
How we help you to be the Best Possible Leader (BPL)

Our BPL Cycle, BPL Capabilities Analysis Framework and Blended Services help you to be the Best Possible Leader you can be.
They were created from evidence-based research of what it takes to be super-successful and have wellbeing, and our work with super-successful Directors, Military Generals and Olympic Champions.
Success & wellbeing are very personal, and there is no ‘one secret formula’ or just ‘one thing’ that will help you achieve them. However, there are common elements, and these are included in our framework and services.
The BPL Cycle
The BPL Cycle aids you to continuously reflect on and develop your leadership and role-specific capabilities, be more alert and agile to your environment, and be more potent and impactful. Explore the Cycle by clicking on the steps below.
1. Step Back & Ask
4. Take Action & Measure Impact
2. Reflect & Analyse
3. Decide & Plan
The BPL Capabilities Analysis Framework
There are a plethora of capabilities that can contribute to success & wellbeing. What capabilities to learn and develop depend to a great deal on context. Our BPL Capabilities Analysis Framework helps you to see what capabilities you could learn and develop, given your specific context. It gives you a holistic and integrated view of what is possible.
The BPL Analysis Framework is made up of 6 Capability Areas, under which sit scores of capabilities.
- 1. Understanding and Managing Self & Stakeholders
- 2. Understanding the Environment & Being Alert
- 3. Setting Direction & Managing Expectations
- 4. Enabling Defined Success & Wellbeing
- 5. Facing and Addressing Constraints to Success & Wellbeing
- 6. Reviewing & Adapting
As you go through the in-depth analysis, it helps you to identify and be specific about the capabilities that will yield most contribution to your, others’, your organisation’s, and the wider community’s success & wellbeing.
Our Blended Services
Our Blended Services help you to develop your identified capabilities.

Understanding & Managing Yourself
The absolute core to being the Best Possible Leader is having high self-awareness & disciplined self-management. Without which it is not possible to be a great leader of self, let alone of others, an organisation or community.
Trying to lead without a strong leadership core of self-awareness and self-management is like trying to sail without a rudder, going into battle without a strategy, hiking without a compass - essentially moving without consciousness, operating unchecked. It sounds ridiculous, but so many leaders lack this leadership core. When leaders have it, it’s a great source of competitive advantage.
Our Understanding & Managing Yourself Services help develop your leadership core, so you can better contribute to your success & wellbeing, and that of your family, team, colleagues, organisation and the wider community.
All other leadership capabilities build on this essential core.
Discover moreTailored Coaching
Through our Tailored Coaching, we can support you with specific situations, events, opportunities, issues and challenges to help you achieve your success & wellbeing. Our expert coaches can also help you identify and develop capabilities around the BPL Capabilities Analysis Framework.
Discover more

Success & Wellbeing Accelerators
Through our Success & wellbeing Accelerators, we can assist your people in developing a number of key skills, mindsets and behaviours that can really help them to accelerate the achievement of success & wellbeing.
Discover moreContact us to discover more about how we can help you to be the Best Possible Leader you can be.
You’ve got one shot at life. maximy it!
1. Step Back & Ask
Key to being the Best Possible Leader is regularly taking the time to Step Back and Ask about your current situation – “What are all the things I’m trying to achieve and why? How is it going for me?”
Then, we ask you two ‘Leadership Meta-Questions’:
"Am I being the Best Possible Leader I can be?"
"How can I better contribute to the success & wellbeing of myself, my family, my team, organisation and the wider community?"
2. Reflect & Analyse
Through the BPL Capabilities Analysis Framework, we help you to benchmark yourself against evidence-based capabilities that contribute to success & wellbeing.
This can be a self-report but preferably via a 360 that includes your stakeholders (family, friends, boss, work colleagues, etc.) It helps highlight leadership and role-specific development areas.
We help you process your needs and build a practice of reflection and perspective-building through constructive dialogue.
3. Decide & Plan
With thought-provoking incisive coaching questions, we help you challenge and test any assumptions before you prioritise your learning journey, choose the development method/service, outline clear goals and create a feasible plan.
4. Take Action & Measure Impact
In Taking Action, we help you use an agile and iterative method, where you learn, experiment with your development, practise and apply the learning. You build a practice of reflection, gain self-awareness and thus grow.
The system allows you to Measure Impact through the learning of the stories of your journeys promulgated with stakeholders, and share your successes to inspire others.
You build your personal analytics, which aids you to thrive.